Sharp Events

Better event management
results every time

Delivering successful, memorable occasions is our speciality. Whether it’s a management, organisational or retail event, we bring flair, creativity and unwavering commitment to achieving your objectives. Satisfied clients include Clarks shoes, Mothercare and JJB Sports.

Our retail event management success is based on the simple formula: education-taste-sales. It’s a recipe that’s delivered hundreds of times, at events across the country, literally from Land’s End to John O’Groats, and on behalf of some of the UK’s leading brands including Makro, Budgens and Kikkoman Soy Sauce.

Take a look at our fantastic
NEW Sharp Recipes now available online

  • COOKING DEMOS

    Get your event sizzling with a cookery demonstration, turning simple ingredients into a delicious meal. Accessible to everyone, from the absolute novice to the competent chef, and with a proven sales focus.

  • Roadshows

    Give your product regional or national exposure, using a format and team experienced in delivering for household name brands. We provide total management of event logistics, leaving you to concentrate on driving sales.

  • Event management

    Whether it’s a training day, a promotional roadshow, a product launch or a store opening, our years of experience and ferocious attention to detail will ensure your message is imprinted on your target audience or market.

  • Shop and product launches

    A great first impression can make all the difference. We’ve managed the entire shop opening and product launch process for household names across the country, achieving fantastic results. We know we can do the same for you.

  • Events Kikkoman Soy Sauce Road Show This activity promotes the range of Kikkoman products, especially Kikkoman Soy Sauce (also Kikkoman Teriyaki Marinade). The aim was to offer samples and to encourage purchase. During the campaign we visited selected superstores with the Kikkoman sampling trailer, visiting each for one day. The activity began on Wednesday 18th July 2012, and will run for ten weeks with an extension to be confirmed at a later date for Morrisons.
  • Events Mothercare The Mothercare group is comprised principally of two iconic retail brands with international appeal; Mothercare and Early Learning Centre. The group's brands operate through three distinct channels to market; UK stores, Direct (being the in-home and in-store internet-based businesses and catalogue mail order), and International, under which the group franchises (or participates in joint venture) operations delivering the Mothercare and Early Learning Centre brand retail operations in overseas markets. The Sheffield store is a high street launch for an Early Learning Centre (ELC) opening within an existing Mothercare store.
  • Events Makro Makro is organising a series of events targeting their HORECA customers (hotel, restaurant, clubs & caterers at large). The events are aimed at driving Makro sales by giving HORECA customers suggestions and highlighting opportunities brought by the World Cup. The message from Makro to their customers is: “Get ready for kick off! Cash in on the World Cup opportunities by creating fun events that will drive customers to your establishment and increase your turnover.
  • Events Brown & Green - Gustosecco Brown and Green is a new business passionate about providing you with great local, ethical and artisan food and drink which we have selected personally with care. We operate three food stores, at Trentham,Stoke on Trent; Little Eaton, Derby; and near Newent in Gloucestershire. Gustosecco is the classic range of dried recipe ready-meals produced in Devon and first made in 2005 in a country kitchen in Dorset. Gusto means enjoyment and Secco means dried and together they’re the Italian for a great- tasting range of Mediterranean and English recipes.
  • Fundraising The Pelican Looking for a tall ships adventures but think you will be unable to raise the required cash?
  • Fundraising Business 500 Club A monthly prize draw - be a winner and help us to care for and support our patients
  • Fundraising Peel2Save Peel2Save is the brilliant new fundraising card, avalible now from Sharp Events. The credit-card sized cards each contain 64 peel off coupons – each one promoting a great local business in your area.
  • Fundraising Utility Warehouse Imagine raising money every time one of your supporters makes a phone call, boils the kettle or checks their e-mail
  • Catering Recipes We have a range of FREE recipes for you to follow from starters, mains and delicious deserts.
  • Catering Food Sampling When you work with Sharp Events we ensure everything is just how you want it, leaving you to enjoy your event without stress or worry!
  • Catering Cookery Demos Sharp Events has much experience in providing cookery demos and product sampling for stores and supermarkets.
  • Catering Barbecues Looking for a barbecue for your UK event then Sharp Events can ensure everything is just how you want it, leaving you to enjoy your event without stress or worry

Latest Recipes


  • my image Roast Lamb With Seasonal Veg And Sweet Potato Dauphinoise A great dish any time of the year, why not try it at Easter, Sunday Roast, Mothers Day or just as a treat!
  • my image Haddock on a bed of Bubble & Squeak with Poached Eggs & crispy Bacon A great dish to make use of seasonal vegetables and fish.
  • my image Bread & Butter Pudding Bread & butter pudding is one of the easiest pudding to make and it's a great way to use up leftover stale Bread, Hot Cross Buns, Panettone, Brioche, Croissants or Pan Au Chocolate.
  • my image Homemade Chocolate Truffles Valentines day is the perfect ocassion to make homemade chocolate truffles for your loved one.

Dean's work has been excellent and I have been more than happy with the results, his commitment and ability to see the job though.

19-12-2012

Scotia Gas Networks is the 2nd largest gas distribution company in the UK, serving 5.7 million...

16-05-2012

Sharp events have been asked to deliver a 45 minute cookery demonstration to the ladies of the...

24-02-2012

Sharp Events have been asked to staff, run and oversee a 10 week, 50 store road show visiting ...